IdN v22n6: SuperFlat
(IdN – International designers Network)
Creative Country: Portugal
Still Trying to Find its Way out of the Woods
IdN: How would you describe the local design scene?
In Lisbon there is a new generation of designers who start to stand out internationally. Those who bet on their own talent are currently creating consistent and efficient collective teams or even are great freelancers, which might be revolutionary by the new concept of remote global working. Both cases have developed this vision acquired in the past years from the international tendencies, some successful made opportunities and because their life and work experiences. There is a lack of balance in the Portuguese design market, with multinational agencies handling the market. It is up to them to get influence our society through innovative strategies and thus renew and create competitive teams with new skills and more open minds able to do more for the Portuguese society.
IdN: What do you enjoy most about your career?
Working each project as if an enigma to solve.
Helping clients to achieve their goals by creating assertive directions.
Enjoying client satisfaction when a project begins to reflect its function for which it was designed.
Discovering the new challenges that next day will bring us.
IdN: Do you think there’s any culture heritage play in Portuguese’s design?
Yes there is some, but rather dispersed. Since ever, national art and artists from other areas such as painting, plastic arts, architecture, literature, acting or music have been offering a strong contribution to the general culture of the country ending up influencing the national design scene.
Being a country with a society not so open to the introduction of new techniques, cultures, customs and traditions, the best legacy is undoubtedly from the decade of 80/90’s and with the turn of the century, when we slowly began to have access to global information, first by the revolution of the video games, books and music, then by the internet and all the massive information that started to evade our culture and somehow changed the minds of younger generations.
IdN: How does the role of designers evolve in Portugal? And what is your prospective to the future of design development in Portugal?
Unfortunately the country is in a situation of financial crisis where the most new graduates are largely unemployed, or trainees without any certainty of effectiveness, others drop out of the career and the most resistant and the best rated designers flee to developed countries with more jobs and better working and sustaining conditions.
Fortunately there are some successful cases of small and medium design companies, consisting of teams with vision and well organized, but often without the deserved desired expression in Portuguese society.
I believe in a more significant development of design in the near future in Portugal through education, with younger generations of design teachers and formers training new students and players with more appropriate quality programs and appropriate procedures, preparing and guiding for global markets.
IdN: Is there any story behind the studio name italicshift?
It’s a long story but basically because we are always on time to look forward and be able to make changes for the better.